Fashion News

Did you get the memo? Curves are in and here to stay. While society has imposed beauty standards that favor a slender figure for decades, the rise of the plus size figure has taken women from wanting to hide their curves to being excited to show them off and accentuate them. The plus size apparel industry is skyrocketing, and studies show that the general public has a more positive view of plus size bodies than in previous years. In one study, consumers were surveyed on how they felt about seeing plus size women model in underwear campaigns, and the majority...

This style guide is for all of our pear-shaped goddesses! Do you identify your body having a pear shape? The average woman in the U.S. is plus size, but that doesn’t mean that all of our bodies are the same. We are all built differently and our figures vary from person to person. To help women identify which clothes are most flattering to them, the fashion industry has coined body descriptions that resemble fruit, like a pear.  But how do you know if you’re a pear? Check out some of the descriptions below and see if any of them resonate...

Calling all apple-shaped curvy queens to center stage! Hey babe, we wanted to let you know that we are all about finding styles that fit and flatter your gorgeous apple-shaped figure for summer. We have put together a style guide that was made just for you! Below you will find valuable advice about which plus size boutique styles look best on your figure and how you can start wearing these pieces today! Although the average woman is plus size, our bodies all look very different. There are a variety of shapes and sizes, which is why we want to help...

This article is for our apple-shaped queens...if you’re not an apple-shaped queen, keep scrolling! And that’s the only TikTok reference we will make in this blog post—no promises, though. Today, we will be sharing tips and advice for our apple-shaped plus size gals on which jeans will make your figure pop!  Plus size bodies range in size and shape, which means everyone has a unique figure. One of these shapes is that of an apple. So how do you know if you have an apple-shaped figure? Here are a couple of indicators that may help you identify whether or not...

How often do you find yourself shopping online? It’s the new norm for consumers today, and while many people shop online, it can be a daunting and tricky task when it comes to selecting a size. Because we can’t digitally try on clothing, we have to rely heavily on the sizing guides that brands provide us to determine how the clothes will fit. But one way that you can successfully determine your ideal size is by taking your measurements. How Many People Shop Online? Now, more than ever, women are purchasing most of their clothes online. The eCommerce apparel industry...